Go Culture FAQ
Quick Answers To Frequently Asked Questions
How long has Go Culture been around?
The answer to this question is a bit fluid. Go Culture started as a research initiative decades ago. As a matter of fact, our co-founder, Dr. Carley H. Dodd, started exploring intercultural competency back in the 70s when it was just becoming a topic of research. He noticed that while some people thrive in social interactions across diverse groups, many people really struggle. Dr. Dodd wanted to step into the middle of this issue and make an impact, so he joined a group of leading scholars who drove this field of research for decades, becoming one of the top scholars in intercultural communication.
Dr. Dodd dedicated his career to providing a solution to the ever-present challenge of social interaction amidst diversified groups of people, how we treat others with equity, create a sense of belonging, and reciprocate inclusivity. Behind the scenes, Dr. Dodd was working with thousands of individuals in over 40 countries to develop what has become the leading diversity, equity, and inclusion (DEI) program to ensure individuals and entire organizations are equipped with the tools to be better, together.
WITH GO CULTURE'S DEI MEASUREMENT, TRAINING, DATA REPORTING, AND CERTIFICATION TOOLS, THIS PROGRAM SOUNDS AMAZING! WHY HAVEN’T WE HEARD OF IT BEFORE?
Deep down we are nerds. And nerds don’t do things to get noticed. Nerds do things to get it right. That means that we quietly spend eight years developing a robust and legitimate evaluation process. Then, instead of proclaiming our success, in order to ensure program impact, we spent the next 12 years just testing it! Who does that?
There are so many people doing DEI work today. That is so great! But sadly what we are seeing is that many professionals are developing a form of homeade assessment to guide their consulting services. Kudos to them when their hearts are in the right place. But developing a legitimate DEI measurement tool takes time and testing by trained research professionals. What started as a research initiative born out of a heart to improve people’s lives, Go Culture only eventually grew into a public-facing product once we saw it working time and time and time again. As a matter of fact, every single time we have deployed this program, we have seen statistically significant improvements in users, in as little as 12 weeks.
Anyone can build a survey. Anyone can market a product. But in order to do more good than harm, a DEI solution must bring a robust, proven approach that is impactful, yet affordable for all. And that is why you haven’t hear of us. We have been quietly, yet powerfully building this very DEI product for the last 20 years, and we are so proud to bring this solution to you.
Why not just use an existing program?
There are a number of great programs out there working to make an impact in the DEI space. We are honored to be a part of this great initiative. But when you consider where to place your funds in order to get the greatest impact in the most cost-effective way, Go Culture is the answer. Here are just a few reasons why your peers choose Go Culture:
1. Reliable Measurement of DEI Progress
2. Enterprise Solution (we train everyone on sexual harrasment best-practices, so wouldn’t it make sense to train everyone on DEI best-practices in the same way?
3. Legitimacy: Double check to ensure your evaluations are reliable. Where most are only 43% reliable, Go Culture provides a 93% reliability. (Anything over 70% puts you in the mosh pits of a data nerd concert).
4. Proven impact, time and time again.
5. Cost-Effectiveness. At only $48/person, Go Culture is significantly less expensive than competitor programs.
6. DEI HR industry compliance and certification
7. All other DEI providers require some form of in-person (even if online per employee), which is either a considerable time-killer for the workforce, simply impossible in a COVID era, or is only made available to a small group.
8. Sexual harrasment training and certification is offered to every employee because it is important. Likewise, we believe DEI is important, and that every employee should be equipped for best practices.
9. Available anytime, anywhere.
10. Online platform captures both quantitative and qualitative data to easily report to key stakeholders.
A recently study by Vendium Global, a independent HR consultancy, determined that Go Culture provides 3X the DEI impact at 1/3 the cost of traditional DEI models (i.e. consultants, ERGs, etc.).
WHY DOES GO CULTURE EXPLORE FACTORS UNIQUE IN DEI?
After 47 years of research, eight years in development, and over 12 years of testing, we have discovered that there are certain factors that we can measure regarding individual DEI attitude and behavior aptitudes. We began bringing in tangential experts in fields like family therapy to help inform our research on DEI aptitudes, and after testing with thousands of individuals representing work in over 40 countries, we found out some pretty universal truths.
In order to get a more robust picture of individual and group aptitudes in DEI, we have to incorporate, but move beyond talent-acquisition demographic-spread data and unconscious bias. We must consider what have been revealed as the leading indicators in DEI so that we can measure and then train with specific aptitudes in mind.
HOW DID YOU COME UP WITH THESE ASSESSMENT QUESTIONS?
In 1998, we started with around 167 questions centered around intercultural competency and based on the past 47 year pool of research on intercultural communication. Over the next eight years of assessment tool development and normalization, we looked for data trends and were able to begin eliminating unnecessary questions after each round of testing. Through regression analysis, question patterns that hung together statistically eventually became the basis of what was first known as the Intercultural Readiness Assessment. At the time of our first peer-reviewed academic publication on this tool in 2007, we had just launched an extensive period (12 years -worth) of multi-national validation, where we worked and reworked the assessment and corresponding coaching model to the point of an industry-leading 93% reliability (Cronbach’s Alpha .93) and 83% predictive validity. The truth is, there are times when we look at our own questions and fight the urge to reconstruct a number of them, but these 48 questions seem to resonate most with participants and help you get the most accurate results.
HOW LONG DO INDIVIDUALS HAVE ACCESS TO THE GO CULTURE PROGRAM?
Organizational subscriptions are for an entire year. Multi-year initiatives allow you to track longitudinal DEI data in 15 key competencies and an overall organizational score.
ABOUT HOW MANY HOURS DOES A PERSON NEED TO SPEND TO COMPLETE THE PROGRAM IN FULL?
What we have found is that the more time an individual invests in this skillset of DEI aptitude development, the more prepared they are for multi-cultural engagement. With that said, there are almost always restricting timetable parameters on any participant. Though we don’t advise anyone to simply speed through the Go Culture program, it can be helpful to know what level of time commitment is re -quired to complete the program and become certified. We provide helpful templates to assist clients who wish to more deeply engage the content with participants. However, if taken at it’s most neck-breaking speed, the Go Culture program could be completed in approximately five and a half hours. Each user has a year to complete the program, and we advise that this process be stretch over a number of months.
WHAT ABOUT TRACKING INDIVIDUALS PERFORMANCE OVER TIME?
It is important to gauge and track an individual’s improvements in DEI attitudes and behaviors over time (from year to year, for example). But we know you want and need more than a simple pre-post test model. That is why Go Culture provides a simple solution to collecting and reporting longitudinal DEI quantitative data and filtering and reporting qualitative data. What was once thought impossible, gathering and reporting legitimate data in DEI, is now possible with Go Culture.
SO DO YOU ONLY PROVIDE ASSESSMENT AND DATA?
Oh, so much more! Beyond offering the leading, most accurate DEI assessment to date, we provide you with a scalable model for collecting qualitative data (journals), third-party objective analysis, web-based trendy videos, podcasts, blogs, and more. All of this in addition to HR industry compliance and certification.
It sounds like more work for me, I’m busy enough…
If your office looks like most other human resources offices around the world, it is under-staffed, under-funded, and over-worked. That is why Go Culture lets you provide a cost-effective way to bring online programming that does not require additional manpower. With only 10 minutes of implementation, you can begin tracking participant data, generate graphically-appealing reports for the boss, either customize the program to fit your specific needs or simply let it run and know you are making a major impact on the success of your people.
What does it cost?
$48 per person. That’s right, instead of the typical $250 – $750 person for a limited number of people, or $25,000/day for a select group of leadership, Go Culture provides a more effective and impactful program for the entire workforce for a simple fraction of the cost. Yes, it’s just that simple.
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