Go Culture FAQ

Deep down we are nerds. And nerds don’t do things to get noticed. Nerds do things to get it right. That means that we quietly spend eight years developing a robust and legitimate evaluation process. Then, instead of proclaiming our success, in order to ensure program impact, we spent the next 12 years just testing it! Who does that? 

There are so many people doing culture work today. That is so great! But sadly what we are seeing is that many professionals are developing a form of homeade assessment to guide their consulting services. Kudos to them when their hearts are in the right place. But developing a legitimate measurement tool takes time and testing by trained research professionals. What started as a research initiative born out of a heart to improve people’s lives, Go Culture only eventually grew into a public-facing product once we saw it working time and time and time again. As a matter of fact, every single time we have deployed this program, we have seen statistically significant improvements in users, in as little as 12 weeks. 

Anyone can build a survey. Anyone can market a product. But in order to do more good than harm, a culture solution must bring a robust, proven approach that is impactful, yet affordable for all. And that is why you haven’t hear of us. We have been quietly, yet powerfully building this product for the last 25 years, and we are so proud to bring this solution to you.

There are a number of great programs out there working to make an impact in the culture space. We are honored to be a part of this great initiative. But when you consider where to place your funds in order to get the greatest impact in the most cost-effective way, Go Culture is the answer. Here are just a few reasons why your peers choose Go Culture:

1. Reliable Measurement of Progress

2. Enterprise Solution 

3. Legitimacy: Double check to ensure your evaluations are reliable. Where most are only 43% reliable, Go Culture provides a 93% reliability. (Anything over 70% puts you in the mosh pits of a data nerd concert).

4. Proven impact, time and time again. 

5. Cost-Effectiveness. 

6. HR industry compliance and certification

7. All other providers require some form of in-person (even if online per employee) time, which is either a considerable time-killer for the workforce, simply impossible, or is only made available to a small group.

8. In most organizations, harassment training is required by every employee because it is important. Likewise, we believe culture is important, and that every employee should be equipped for best practices. 

9. Available anytime, anywhere.

10. Online platform captures both quantitative and qualitative data to easily report to key stakeholders.

After 47 years of research, eight years in development, and over 12 years of testing, and continual refinement, we have discovered that there are certain factors that we can measure regarding individual culture attitude and behavior aptitudes. We began bringing in tangential experts in fields like family therapy to help inform our research on culture aptitudes, and after testing with thousands of individuals representing work in over 40 countries, we found out some pretty universal truths. 

In order to get a more robust picture of individual and group aptitudes, we have to incorporate, but move beyond existing approaches. We must consider what have been revealed as the leading indicators in cultural and communication competence so that we can measure and then train with specific aptitudes in mind. 

In 1998, we started with around 167 questions centered around intercultural competency and based on the past 47 year pool of research on intercultural communication. Over the next eight years of assessment tool development and normalization, we looked for data trends and were able to begin eliminating unnecessary questions after each round of testing. Through regression analysis, question patterns that hung together statistically eventually became the basis of what was first known as the Intercultural Readiness Assessment. At the time of our first peer-reviewed academic publication on this tool in 2007, we had just launched an extensive period (12 years -worth) of multi-national validation, where we worked and reworked the assessment and corresponding coaching model to the point of an industry-leading 93% reliability (Cronbach’s Alpha .93) and 83% predictive validity. 

Organizational subscriptions are for up to an entire year. Multi-year initiatives allow you to track longitudinal culture data in key competencies and an overall organizational score. 

What we have found is that the more time an individual invests in this skillset of culture aptitude development, the more prepared they are for workforce engagement. With that said, there are almost always restricting timetable parameters on any participant. Though we don’t advise anyone to simply speed through the Go Culture program, it can be helpful to know what level of time commitment is required to complete the program and become certified. We provide helpful templates to assist clients who wish to more deeply engage the content with participants. However, if taken at it’s most neck-breaking speed, the Go Culture program could be completed in approximately three hours, depending on the customized needs of each client.

It is important to gauge and track an individual’s improvements in culture attitudes and behaviors over time (from year to year, for example). But we know you want and need more than a simple pre-post test model. That is why Go Culture provides a simple solution to collecting and reporting longitudinal and non-attributable quantitative data and filtering and reporting qualitative data. What was once thought impossible, gathering and reporting legitimate data in culture, is now possible with Go Culture. 

Oh, so much more! Beyond offering the leading, most accurate culture aptitude assessment to date, we provide you with a scalable model for collecting qualitative data (journals), third-party objective analysis, web-based trendy videos, podcasts, blogs, and more. All of this is coupled with a concierge in-person experience for those who need it.

If your office looks like most other human resources offices around the world, it is under-staffed, under-funded, and over-worked. That is why Go Culture lets you provide a cost-effective way to bring online programming that does not require additional manpower. With only 10 minutes of implementation, you can begin tracking participant data, generate graphically-appealing reports for the boss, either customize the program to fit your specific needs or simply let it run and know you are making a major impact on the success of your people.